A few weeks ago, I opened a fortune cookie at one of my favorite restaurants, and what I read got me thinking. The fortune read, ‘Man’s biggest mistake is to believe he’s working for someone else.’ I read that fortune again to let the words sink in and to fully comprehend the meaning. And I began to wonder … what would you do if you truly understood the meaning of entrepreneurship and having total ownership of your business at Liberty National Life Insurance Company?
When you’re a business owner, you think and act differently. You focus more intently on not only accomplishing a goal, but paying closer attention to the details that help you reach it. You are more willing to engage in activities that may seem uncomfortable at the moment but bring greater rewards in the future for you and your family.
To maximize your opportunities as a business owner at Liberty National, start and end with a goal. Have you internalized what you want to achieve at Liberty National? Have you written down your goals? Have you broken them down to personal, business, family, and financial goals? Most successful business owners will tell you they have strongly defined goals that drive them forward in spite of obstacles, adversities, or setbacks they may face. In other words, they keep the big picture in view and constantly work at their craft to improve their skills and increase their client base. They are committed to offering outstanding customer service and are willing to put in the time and activity needed to be successful because they have taken full ownership of their business!
All of us at Liberty National have complete and total control of our insurance sales business. Because of this freedom, you can achieve all you desire from this organization. Remember, at Liberty National, “You’re in business for yourself, but not by yourself.” You have the help and support of your team and the leadership surrounding you in this great organization.
So what does taking ownership of your business mean to you? What do you do to keep your goals clearly in sight as you work to build your business?