Sometimes the hunt for prospects can seem like a difficult task, as if the only way to reach them is through a workhorse-like intensity fueled by Red Bull and four hours of sleep each night. However, that’s not the case, and here’s why:
1) 6 in 10 consumers have not been approached by a life insurance Agent in the past two years. Ones needs can change dramatically in the course of two years.
2) 3 in 10 American households have no life insurance, so the market is gigantic. According to the last study by the U.S. Census Bureau, the U.S. population is more than 311 million. That’s more than 93 million Americans who are likely in need of financial protection that we can provide!
3) More than half of Generation X (born 65-79) and Generation Y (born 80-00) say they need more life insurance. That massive chunk of the population represents those between 18 and 47 years old.
4) 7 in 10 women agree life insurance is a necessity, but 30% of married women have none. Could it be because they haven’t talked to a life insurance Agent recently?
5) 75% of prospects who received a needs-based analysis bought life insurance. Prove the need exists for life coverage and other valuable – and essential – Liberty National products.
6) 35% of prospects who met with an Agent did not buy because the Agent did not follow up. Always follow up; not just to get the sale, but to let the prospect know you care. Doesn’t everybody like to feel cared for?
It’s important to make your prospects and customers aware of the importance of life insurance. We know it’s not a question of whether or not they want it. THEY NEED IT, and it’s our task to bring it to them.
It doesn’t take a case of Red Bull. It doesn’t have to come at the expense of precious sleep, either. It just takes activity. The necessity for life insurance will do the rest.
Life Insurance and Market Research Association. Facts from LIMRA. N.p.: Life Insurance and Market Research Association, n.d. Who’s at Risk? LIMRA, Sept. 2012. Web. <http://www.limra.com/newscenter/pressmaterials/12FOL.pdf>.