From John Maxwell’s 21 Irrefutable Laws of Leadership

“People buy into the leader before they buy into the vision.” - John C. Maxwell

Showing good character builds and creates the foundation for trust. In order to build trust, a leader must actively display these three qualities:

  • Competence
  • Connection
  • Character

Liberty National Builds a Successful Foundation

Do you maintain these qualities to better yourself and Liberty National? How important is trust in your personal and business life? According to John Maxwell, “It’s the foundation”. Do others in your Agency know they can count on you to better the team? Do you keep you word, going above and beyond so everyone can be successful?

The late Stephen Covey, well-known professor, lecturer, and author of numerous books, was proof to us all that great minds think alike! Covey’s 13 Traits of Highly Trusted Leaders easily fit with Maxwell’s three qualities in building trust. Trust enhances teamwork in your Agency, and teamwork generates greater production. Sounds like a good situation to find yourself in, doesn’t it?


1. Clarify Expectations

Liberty National - Maxwell Law #6: The Law of Solid Ground2. Deliver Results

3. Confront Reality

4. Get Better


5. Talk Straight

6. Demonstrate Respect

7. Create Transparency

8. Right Wrongs

9. Show Loyalty


10. Listen First

11. Keep Commitments

12. Extend Trust

13. Practice Accountability


What can you do to stand on solid ground and build the future success of your Liberty National Agencies?