What is ‘charisma’? Definition: Compelling attractiveness or charm that can inspire devotion in others. Wow, inspire DEVOTION in others!

In the past several years I’ve been asked countless times, “How did you end up in the insurance business, Jorge?”

“Charisma!” I always reply. Yes, charisma.

Liberty National Makes Things Happen

I remember it so well. I was holding an open house on a Tuesday morning in Fort Smith, Arkansas. There was a brand new Mercedes-Benz parked in the driveway. This guy about my age now and his wife got out of the car, walked in the house, and greeted me with big ole smiles.

Liberty National Charisma

Liberty National Charisma

His wife went about her business of looking around and he stayed with me, walking around the house. As we walked around, he asked many questions about me. He was genuinely interested in my career and finding out more about my future career goals.

His wife came back, looked at him and said, “Honey, I like this home. This is the one.”

He turned back to me and said, “Jorge you heard the lady. Write it up, we’re taking it.”

I remember that story not only because I sold the house, but because he became my Agency Owner and I owe a lot to him. See, I have a great life and I love what I do. There have been a lot of things I have been able to enjoy that have only been possible because of Liberty National.

Charisma … That’s the thing I remember the most about that interaction. He really had charisma. Most people think of charisma as something mystical, almost undefinable. They think it’s a quality you’re either born with or you’re not. As you can read in the definition, charisma is a charm or attractiveness that can inspire.

How can we become a person who attracts others?

  1. Love life
  2. Put a ‘10’ on every person you meet
  3. Be genuine
  4. Give people hope
  5. Share yourself

How would you rate yourself in this area? Are people naturally attracted to you? If not, then you might have some hurdles to

Here are some of the most common hurdles:

  1. Pride
  2. Insecurity
  3. Perfectionism
  4. Cynicism

Here are some ways we can improve our charisma:

  1. Change your focus
  2. Play the first impression game
  3. Share yourself

Secret to Success

Blake Erskine is a good friend of mine in Austin, Texas, and he has some of the best dinner parties I’ve ever attended in my life. I asked him the secret of his success in getting so many people to attend his gatherings.

Blake said, “It’s all in the greeting and good-byes.”