Bernard Blassingame - Liberty National Life Regional Director of Recruiting, Marketing and Sales

Bernard Blassingame - Liberty National Life Director

Congratulations! From the first day you became a part of the Liberty National Life Insurance Company team, you also became a business owner. So, let’s talk about setting up your business, office, and staff for success.

In real estate, the most important thing is location, location, location!  In insurance sales, the most important thing is recruiting, recruiting, recruiting! The law of numbers tells us that it is better to have 40 good insurance sales Agents than 10 great insurance sales Agents. Recruiting is not a one-day event. It is an everyday event. Therefore, treat every person you meet as a prospective recruit who is looking for a job. By using the career track, you will be introducing a new recruit to their new business ownership opportunity.

The next step is to always track your recruiting activity. Always be aware! Be aware of opportunities, new ideas, but most importantly what you are actually achieving in your activity numbers. Keep abreast of your team’s activity as well. These numbers will tell you how well your insurance business is growing and in what areas you need to continue to train on.

This brings me to my next point:  never be afraid to ask for help. We are all at Liberty National to be successful, and we should always treat everyone the way we want to be treated. So if more training or support is needed, we are here to assist each other as we all grow our insurance agency business. People don’t care how much you know, they want to know that you care.

Just think, we can give someone a life-changing opportunity, the Opportunity of a Lifetime, and the only thing it costs you is your time, interest, and attention. The more people you give this opportunity to, the bigger your business grows. Not only that, but you change people’s lives every day and give them the same opportunity that someone gave to you. Don’t be too quick to judge. Take the time to go beyond the cover and open up the book.