Time: Are you using it well?

As insurance sales professionals, few things are more important to success than effective time management. It’s crucial every ambitious Liberty National Agent realizes success can come down to how we manage that precious commodity called ‘time.’ Can you identify time-wasters that impede your success throughout your day? Here are a few:

The Thin Man Complex: When you try to do too many things at once and spread yourself so thin you may not do any of them effectively. The solution here is to delegate. At LNL, you’re surrounded by competent people whose talents and abilities are just waiting to be tapped.

Just Say “No”: With only 24 hours in a day, it’s impossible to say “yes” to everyone and everything. Decide what you must do, then what you want to do, and say “no” to whatever remains.

It Won’t … Stop … Ringing: You want to be accessible to your customers, but at what cost? Have others screen your calls or let calls go to voicemail when you don’t want interruptions. Record a friendly, reassuring message that indicates you’ll be back within X number of hours and schedule a specific time during the day to return calls.

Just Do It: Indecisiveness leads to postponement, which eventually brings you back to where you started. Make decisions in a timely manner and move on.

Talkative Ted, Jabbering Joe: Everyone knows that person – the one who is just bursting to talk about the weekend football game or the results of the election. Once you get sidetracked, it can be difficult to get back on course. If you don’t have time to chat, say so.

Lost in Paperwork: Whether it’s correspondence, interoffice memos, or customer applications, be sure to only address one item at a time; then, go ahead and move on to the next one.

At the end of each day, take a few minutes to plan the following day. When you put your plan on paper or make a list electronically, be assured the following day is going to be focused, organized, and more effectively managed. At Liberty National, the more control you have of your success, the more control you have of your income – it’s as simple as that.

Source: The Art of Time Management, William L. Moore, CLU, ChFC; “Perfecting the Art of Time Management,” CVSubramaniam; Communication Briefings, Volume XX, No. 1